Lighting Marketplace competition five predicament constraints prospects - lighting store, lighting, lighting fixtures - Lighting Industry
Lighting Store is Lighting The importance of lighting products trading platform, is the boom of the compass. Lighting the face of a tempting cake, in recent years, many investors have invested in building lighting stores. However, a turbulent market environment, emerging in large stores, while there are many lighting stores in the competition, sadly eliminated. Although the broad outlook, management need to be cautious, the potential crisis should not be ignored.
1, the hardware backward Decoration Transform into large Present, large and medium cities in the country about 65% of the lamp store many years ago in the old plant, old building converted their appearance, shape old, poor infrastructure. Such as insufficient parking spaces around the water when it rains the floor and other stores, and interior layout of the irrational and the consumer shopping is a big time, physical exertion. "I have seen in Shanghai, Chongqing, many urban lighting market, now made a shopping mode, the shopping environment, and service all aspects of overtaking department stores, to create a good shopping environment for consumers, so as to enable consumers to willing to dig into their pockets. "Mr. Lee in a capital city in the mainland 10 years operating lighting, lighting stores in the evaluation of the local environment, he said that the environment needed to upgrade the hardware store.
Hardware lag not only to consumers shopping brought great inconvenience, so that they are in fashion, modern face of competition from rookie pale, resulting in the loss of business. The hardware of the renovation, reconstruction requires a lot of financial, material costs, to a certain extent, also cause a significant increase in shopping malls operating costs. Attendant, store rents will rise about 10-30% to balance the profit difference. In fact, the conversion rate of increase in rent after the actual profitability of businesses and stores the balance, over the years has been a test store Management Layer of management wisdom.
2, with much larger rivals, under pressure from investment difficult Store for the Lighting, the investment can be said is its lifeline. On the one hand, the new opening to provide a variety of preferential policies lighting stores, efforts to improve the tenants settled rate; the other hand, the profound accumulation of resources and managed to retain the old stores have already set up businesses.
As more and more investors into the business areas of lighting stores, lighting stores more and more intense competition between, especially in Beijing, Shanghai and other developed cities of the competitive situation has significantly intensified. On the one hand, new entrants continue to sub-cake food market, causing businesses and consumers diversion; the other hand, affected by the end of 2008 Financial Continuing impact of the crisis, many flat lighting business of the business have taken tight, wait and see strategy. It is understood, Shanghai, Guangzhou, there are some lighting store has not yet reached full rent situation, and those strengths weaker, poorly managed small and medium sized store will face even greater pressure of survival.
3, removal, lighting stores in the heart headache "Has not a very big important reason is the fear of the demolition market, every move is not just the loss of renovation costs, the most critical is the loss of customers." Investors, a store that started all the materials The factors leading to the store less than removal, so that store operators are not only the enthusiasm of frustration, but also hindered the development of the industry.
Fact, because the domestic market, the old group of professional lighting set up in the late 90s of the 20th century, development has been more than 10 years of history. With the rapid development of urban construction, formerly located at the edge of the old city market has become a bustling urban centers, and those older building's lighting store or because its existence affects the urban environment, or hindered the process of urban development, as demolition and renovation of city construction and planning focus.
Demolition stores, one for before the renovation, transforming into evaporated, and more importantly, many years of business, loss of customer resources, after the removal of stores will be re-face publicity, investment issues. Some stores as municipal construction and other reasons, it would not go towards the development of the established ideas.
I am an expert from China Auto Suppliers, usually analyzes all kind of industries situation, such as mercedes water pump , passive radiator.